Changeworks rebrands to support growth to tackle climate emergency

Scotland’s leading environmental charity, Changeworks, has today launched its new brand with a focus on strengthening its public profile as the organisation looks to engage wider markets to accelerate the decarbonisation of homes to tackle the climate emergency.

Scotland has some of the least energy-efficient homes in Europe, accounting for 13% of carbon emissions. Changeworks’ strategic focus is to decarbonise Scotland’s homes, and the organisation is developing new services to support householders and organisations to achieve this.

Within the wider context of the accelerating climate emergency and energy crisis, it was time to update Changeworks’ brand and website to enable the organisation to scale up as it looks to expand its reach across Scotland.

Changeworks commissioned creative agency The Lane in September 2022 to update the brand and website, while ensuring the brand stayed true to Changeworks’ values and mission. A major element of the project was to develop a bold, visual identity to stand out and reflect Changeworks’ professionalism and expertise.

The website was developed with its carbon footprint in mind, with brand colour, typography and illustration being used instead of full width images. The Changeworks website is also hosted using 100% Renewable Energy.

Josiah Lockhart, Chief Executive of Changeworks, said: “Our new, bold brand really reflects what Changeworks stands for. Our new website will help us to work with even more organisations and partners to accelerate decarbonisation and ensure a just transition to net zero, as well as enable us to reach more people with our energy advice.

“This marks a key moment in Changeworks’ history, a new chapter that sets the tone for us gearing and scaling up to meet net zero targets.”

Ali Findlay, Chief Executive, of Lane said: “We were delighted to be appointed to deliver this significant rebrand and sustainable website transformation for Changeworks.

“To work with Changeworks on such an important rebrand was a great opportunity for us to really get under the skin of the organisation, understand their ambitions and deliver a brand that would strengthen Changeworks’ profile to help them to achieve their mission.”

Later this year, Changeworks is launching a new service for homeowners, EcoCosi from Changeworks. The service will provide end-to-end support for homeowners to retrofit their homes, including developing tailored plans, overseeing installation and appointing quality assured suppliers.

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