Bruce Wares

Name: Bruce Wares

Job title and brief description of role: Marketing Manager, Home Energy Scotland

I manage marketing and communications for the Home Energy Scotland advice centre in the Highlands and Islands, which Changeworks operates under contract to Energy Saving Trust. Our typical campaigns vary – from Facebook, digital, local press and email to promoting events.

How long have you worked at Changeworks?

I joined Changeworks back in June 2009. It’s a long time to work on a brand like Home Energy Scotland but the work on this contract changes every year so it’s always been interesting. Scotland’s journey to Net Zero will drive a lot of our work in the years ahead too.

What is the best thing about working at Changeworks?

The freedom to share ideas, be innovative and help householders have a better life, whether that’s by having a warmer home and lower energy bills or by inspiring them to live a greener life through installing renewables, using low carbon transport or adopting active travel behaviours.

What has been the highlight of your time Changeworks?

The first lockdown in March 2020 was incredibly challenging. The world we knew had turned upside down overnight. Working collaboratively and remotely with colleagues, we very quickly developed a new key message – ‘we’re here to help’ – for local media, emails and partnerships.

How would you describe your colleagues?

They have a wealth of expertise in different areas of work, and they are incredibly committed to doing their absolute best for our customers and partner organisations.

What makes Changeworks a unique place to work?

It’s small enough to get to know your colleagues and make friendships. However, Changeworks is large enough to make a real, lasting impact on thousands of people and the communities and organisations we work with across Scotland.