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This article from the New York Times is an interesting read. It's about the approach of the Sweden Food Administration to get people thinking about environmental choices around their food. Burger bars that list environmental impacts on their menus?

Do you think we'll ever see this in Britain?

http://www.nytimes.com/2009/10/23/world/europe/23degrees.html?_r=1&pagewanted=1&_r=1&em